Opencare: UX Research & Service Design
Supported project management, developed user research initiatives, mentored the product team through lean UX sprints, and led strategic service blueprinting exercises. Generated 50 product development opportunities, and the first 2 were implemented with a statistically significant 37% increase in conversion.
Women's College Hospital: BRIDGES
Led incubated teams through human-centered design process, made tactical contributions in ethnographic research, wireframes, design thinking workshops and more. Topics included end-of-life planning, access to resources, self-tracking, remote post-discharge interventions, and personal support worker tools.
TED, Delta Airlines and IDEO
After a week of design thinking workshops exploring the future of flight at TEDActive 2011, I delivered a talk on the conference stage. Our work landed on a “Beta Plane” which rotated through the fleet, prototyping new ideas with live passengers. I was featured in a video about the project which was featured on TED in 2011.
Cirque Du Soleil: International UX Testing
In order to conduct parallel international usability tests in different languages, I devised a method to conduct and record foreign-language sessions using live interpreters and bilingual moderators. We used this method to test Cirque's new website in parallel with users from Canada, USA, China and Germany.
UNESCO: Interactive Data Visualization
Redesigned an online statistical database for specialists in almost 200 countries. Project involved user research, requirements, information architecture, wireframes, rapid prototypes, and UX testing/iteration. Despite international scope and technical nature, we won an award and I presented the project at the 2010 European Congress in Digital Archiving in Geneva, Switzerland.
LexisNexis: Discovery and Synthesis
Contextual analysis, ethnographic observation, and semi-structured interviews to study lawyers across Canada. Synthesized data to develop scenarios and validate design hypotheses. Communicated opportunities to improve the legal research database, including medium-fidelity wireframes illustrating potential solutions which I tested with users.
Canadian Institute for Health Information
Supplemented existing research with my own survey data to generate personas and get stakeholder consensus. Led a full human-centered design process, including strategy, information architecture, UI design, prototyping, remote UX testing across Canada, design iteration, and specification for developers.
Videotron: UI for iTV
Designed channel navigation and program guide interfaces for interactive cable television system. I conducted meticulous user research on different design directions to empower good decisions. Text input via remote was a particular challenge, and I was invited to publish and present my solution at EuroITV in Belgium.
Agendize: UX Design and Specification
Developed a user experience strategy by aligning user needs with project requirements. Created information architecture, user workflows, wireframes and medium-fidelity interactive prototype for user experience tests. Iterated design concepts and delivered comprehensive specifications for developers.