User Experience, Human-Centered Design, Product Strategy, Usability Testing, Interface Design, Ideation, User Research, Information Architecture, Data Science, Rapid Prototyping…
…let’s just call it ‘good design’.
There’s a lot of jargon in my field, but it boils down to this: coming up with an idea is the easy part. Executing in a way that truly meets people where they’re at is much harder. The key is putting your audience at the heart of your design process. Whether you're an intern, a designer, a researcher, a director, an executive, or a founder - actively listening to those you serve is not optional.
I can help build this capacity into your team. The approach varies, but I’m often teaching people how to “fake it before they make it”, embedding lean user research and rapid prototyping into their workflow. I usually work as either a coach or collaborator, addressing a current need while simultaneously building the team’s internal capacity to continue the process.