User Experience, Human-Centered Design, Product Strategy, Usability Testing, Interface Design, Ideation, User Research, Information Architecture, Data Science, Rapid Prototyping…
…let’s just call it ‘good design’.
There’s a lot of jargon in my field, but it boils down to this: coming up with an idea is the easy part. Executing in a way that truly meets people where they’re at is much harder. The key is putting your audience at the heart of your design process. Whether you're an intern, a designer, a researcher, a director, an executive, or a founder - actively listening to those you serve is not optional.
As a design generalist, I can help build this capacity into your team. The approach varies, but it usually starts with identifying the gaps with your existing process. Spoiler alert: one of your gaps is most likely a lack of embedded user research and rapid prototyping in your workflow. I usually work as either a coach or collaborator, addressing a current need while simultaneously building the team’s internal capacity to continue the process.