Exploring a New Interaction Paradigm
I joined when Muse was a small startup with early prototypes of a consumer EEG headband. My mission was to create a compelling meditation product experience based on this tech. I immediately started facilitating collaborative design thinking workshops exploring basic interactions and metaphors for this new type of product.
Iterative Research on Rapid Prototypes
I ran iterative user research to test rapid prototypes with screened participants. We explored different interaction paradigms in pursuit of a brain-sensing experience which people found compelling, usable, and authentic to mindfulness. Outcomes from our workshops and research helped me iterate a minimum viable product and test it. A key challenge was creating indicators and tutorials to guide users to fit the headband and get signal easily.
An Award-winning Approach to UX / UI
I ran over 50 lean UX research studies which fueled the evolution of this neurofeedback-based mindfulness app concept. At launch, we won a UX award for our iterative process toward a minimum viable product with guided meditations, brain-responsive soundscapes, and gamification elements in a playful, interactive interface. Over the next few years, I analyzed thousands of user surveys and worked with data scientists to evolve new features and lead a complete user interface redesign.
Finding Product-Market Fit
Early marketing materials did not communicate well. I led a web redesign emphasizing comprehension and realistic context-of-use. The new website generated a 4x increase in conversion, helping sustain the business as a major sales channel. I also spearheaded a market research effort which led to a deep understanding of our target audience and a more authentic value proposition about mindfulness.
Creative Clockwork: Bringing Rigor to Product Development
As we grew to global reach, millions in revenue, 100 000+ Muse meditators, and major clinical/academic/industry partnerships, I hired a team to support me and I developed a sustainable rhythm for lean UX sprints which brought more rigor to ongoing product development. I created detailed master specifications, wireframes, and prototypes to communicate effectively with developers.
A Humbling Response and Continued Growth
Today, Muse continues to grow, doubling revenue year over year as a consumer product available in major retail stores and online. We received an incredible response from press, who have helped us bring this new product category to those who need it. I feel grateful when I see online reviews describing how meditation with Muse is improving people's lives. It was an honour to help bring the first human-centered brain-sensing technology to the world.
A Foundation for the Growing Ecosystem
It has been a joy to watch Muse grow. Not only has the product become a leader in the space, it has also become the seed for a growing ecosystem of academic researchers, clinical practitioners, and product developers. The approach is far from perfect; I have personally been a constant advocate for higher levels of integrity around the ethics and science. That being said, I am proud of the strides we've made toward a future where neuroscientific findings are applied for the benefit of many and mobile technologies are used as a platform for mental health and well-being.