Exploring a New Interaction Paradigm
I joined when Muse was a small startup with early prototypes of a consumer EEG headband. My mission was to create a compelling meditation product experience based on this tech. I immediately started facilitating collaborative design thinking workshops exploring basic interactions and metaphors for this new type of product.
Iterative Research on Rapid Prototypes
I ran iterative user research to test rapid prototypes with screened participants. We explored different interaction paradigms in pursuit of a brain-sensing experience which people found compelling, usable, and authentic to mindfulness. Outcomes from our workshops and research helped me iterate a minimum viable product and test it. A key challenge was creating indicators and tutorials to guide users to fit the headband and get signal easily.
An Award-winning Approach to UX / UI
I ran over 50 lean UX research studies which fueled the evolution of the product. At launch, we won a UX award for our iterative process toward a minimum viable product with guided meditations, brain-responsive soundscapes, and gamification elements in a playful, interactive interface. Over the next few years, I analyzed thousands of user surveys and worked with data scientists to evolve new features and lead a complete user interface redesign.
Finding Product-Market Fit
Early marketing materials did not communicate well. I led a web redesign emphasizing comprehension and storytelling. The new website generated a 4x increase in conversion, sustaining the business as a major sales channel. I also spearheaded a market research effort which led to a deep understanding of our target audience and a new product strategy which prioritized a more authentic value proposition about mindfulness.
Bringing Rigor to Product Development
As we grew to global reach, millions in revenue, 100 000+ Muse meditators, and major clinical/academic/industry partnerships, I hired a team to support me and I developed a sustainable rhythm for lean UX sprints which brought more rigor to ongoing product development. I created detailed master specifications, wireframes, and prototypes to communicate effectively with developers.
A Humbling Response and Continued Growth
Today, Muse continues to grow, doubling revenue year over year as a consumer product available in major retail stores and online. We’ve received an incredible response from press, who have helped us bring this new product category to those who need it. I feel grateful when I see online reviews describing how meditation with Muse is improving people's lives. It was an honour to help bring the first human-centered brain-sensing technology to the world.
A Foundation for the Growing Ecosystem
As a mindfulness practitioner, I have always advocated for higher levels of integrity around the ethics and science around Muse. That being said, we've already made huge strides toward a future where neuroscience and mobile technology can be applied to mindfulness. I am proud of my work at Muse, and thrilled to see that it has become a seed for a growing ecosystem of academic researchers, clinical practitioners, and product developers in the space.